Brand Story

Meet the Owner: Stephanie, Founder of Sassyfits

Hey there! I’m Stephanie, the heart and hands behind Sassyfits. My journey began in 2020, right in the middle of the COVID pandemic, I found a love for sewing, upcycling clothes, and turning fashion into something personal and expressive. Inspired by my initials SAS and my bold, creative spirit, Sassyfits was born—a brand rooted in individuality, nostalgia, and a whole lot of sass.

While growing an online community through Instagram, I stumbled upon embroidery—and it was love at first stitch. I became obsessed with bringing classic animated characters to life through thread, blending childhood favorites with comfy, cozy sweatshirts and apparel. What started as a creative outlet quickly turned into a full-blown passion project that resonated with thousands.

Thanks to the overwhelming support and viral moments on TikTok, our community has grown to over 150,000 followers—and counting! Every design I create is stitched with intention, love, and a desire to spark joy. I’m beyond grateful for this journey, and I can’t wait to keep growing our community and creating pieces that bring comfort and connection to people everywhere.